First Foundation Advisors

CIK Number: 0001086763

2.46B
Market Value
318
# of Holdings
25 months
Avg. Holding Period
38.42%
Win Rate
8.42%
Peformance 3-Years
Rank Symbol Name Price % Change Shares % Change Shares Market Value Avg. Price Paid % Weight
1 MSFT Microsoft Corpo...
478.44
+0.73% 1.04M -0.52% 439.44M 46.72 16.53%
2 IVV iShares Core S&...
603.05
+0.54% 266.3K +9.10% 156.77M 454.15 5.90%
3 GOOG Alphabet Inc.
177.82
+1.10% 541.43K -3.31% 103.11M 47.7 3.88%
4 MOAT VanEck Mornings...
92.08
+1.18% 1.1M +3.72% 102.08M 77.64 3.84%
5 JEPI JPMorgan Equity...
56.23
+0.33% 1.6M +10.50% 91.84M 56.3 3.46%
6 AAPL Apple Inc.
198.10
+0.84% 328.09K -0.41% 82.16M 100.46 3.09%
7 AMZN Amazon.com, Inc...
216.06
+1.87% 368.93K -0.71% 80.94M 97.78 3.05%
8 IEFA iShares Core MS...
81.91
-1.35% 958.28K +3.44% 67.35M 63.19 2.53%
9 GSLC Goldman Sachs A...
118.01
+0.98% 540.33K +8.30% 62.23M 82.88 2.34%
10 BRK-B Berkshire Hatha...
489.72
+0.45% 132.21K -1.77% 59.93M 148.75 2.25%
11 PRFZ Invesco FTSE RA...
39.85
+1.12% 1.11M +4.94% 46.02M 35.94 1.73%
12 IWR iShares Russell...
89.92
+0.72% 497.9K +6.11% 44.01M 70.52 1.66%
13 UPS United Parcel S...
101.03
+1.03% 319.16K -0.35% 40.25M 145.71 1.51%
14 GSSC Goldman Sachs A...
66.72
+1.09% 530.36K +2.29% 36.66M 59.33 1.38%
15 GSIE Goldman Sachs A...
39.56
+0.41% 1.09M -2.48% 36.35M 30.53 1.37%
16 LQD iShares iBoxx $...
107.60
-0.18% 330.05K +9.79% 35.26M 107.41 1.33%
17 PWZ Invesco Califor...
23.23
-0.15% 1.35M -10.11% 33.4M 24.32 1.26%
18 CMF iShares Califor...
55.42
+0.03% 561.74K +3.07% 32.18M 57.7 1.21%
19 JPM JPMorgan Chase ...
270.01
+1.91% 127.45K -3.34% 30.55M 105.56 1.15%
20 AGG iShares Core U....
97.78
-0.19% 306.46K +10.64% 29.7M 98.72 1.12%
21 NVDA NVIDIA Corporat...
144.56
+1.82% 209.75K +13.00% 28.17M 36.61 1.06%
22 IWF iShares Russell...
409.82
+1.05% 68.84K +14.51% 27.65M 314.48 1.04%
23 IEMG iShares Core MS...
58.66
-0.09% 525.14K +1.14% 27.42M 50.21 1.03%
24 IWM iShares Russell...
210.52
+0.78% 115.01K +8.76% 25.41M 185.26 0.96%
25 MA Mastercard Inco...
568.14
+1.09% 47.35K -1.22% 24.94M 264.62 0.94%
26 QCOM QUALCOMM Incorp...
156.57
+1.20% 156.77K +41.23% 24.08M 85.28 0.91%
27 AMD Advanced Micro ...
126.24
+8.68% 183.79K -0.2% 22.2M 108.88 0.84%
28 AGGY WisdomTree Yiel...
43.10
-0.2% 467.12K +7.71% 20.05M 43.48 0.75%
29 IEF iShares 7-10 Ye...
94.03
-0.28% 207.17K +18.03% 19.15M 94.12 0.72%
30 APH Amphenol Corpor...
93.22
+0.79% 270.02K -0.86% 18.75M 32.95 0.71%
31 SCHW The Charles Sch...
88.92
+1.79% 244.37K -13.6% 18.09M 47.08 0.68%
32 SU Suncor Energy I...
40.68
-0.68% 505.73K -4.71% 18.04M 31.4 0.68%
33 UBER Uber Technologi...
85.05
+1.33% 281.08K -4.68% 16.96M 37.42 0.64%
34 IAU iShares Gold Tr...
63.84
-1.39% 341.89K +8.08% 16.93M 35.09 0.64%
35 PM Philip Morris I...
183.22
-0.6% 139.66K -32.17% 16.81M 80.51 0.63%
36 AMAT Applied Materia...
176.39
+3.40% 98.65K +1.66% 16.04M 147.76 0.60%
37 UNH UnitedHealth Gr...
307.61
-1.89% 29.49K -4.75% 14.92M 355.79 0.56%
38 CME CME Group Inc.
267.37
-0.79% 59.95K -4.55% 13.92M 193.8 0.52%
39 GAL SPDR SSgA Globa...
46.62
+0.40% 314.5K -4.48% 13.89M 42.53 0.52%
40 SPY SPDR S&P 500 ET...
602.00
+0.84% 23.52K -0.75% 13.78M 311.1 0.52%
41 RSP Invesco S&P 500...
178.89
+0.87% 78.36K +1.30% 13.73M 148.98 0.52%
42 COST Costco Wholesal...
984.10
-0.62% 14.88K +4.00% 13.63M 412.98 0.51%
43 ACN Accenture plc
313.78
+0.66% 38.34K -3.03% 13.49M 318.64 0.51%
44 XCEM Columbia EM Cor...
33.15
+1.04% 445.78K -3.2% 13.19M 31.23 0.50%
45 SRLN SPDR Blackstone...
41.23
+0.13% 315.05K +277.97% 13.15M 41.74 0.49%
46 META Meta Platforms,...
701.33
+2.70% 21.93K +6.86% 12.84M 252.17 0.48%
47 CP Canadian Pacifi...
81.64
+1.51% 175.44K -9.51% 12.7M 80.77 0.48%
48 ITOT iShares Core S&...
131.11
+0.61% 98.39K -15.98% 12.66M 80.21 0.48%
49 AZN AstraZeneca PLC
73.48
-1.26% 190.17K -6.97% 12.46M 69.86 0.47%
50 LOW Lowe's Companie...
215.74
-0.7% 48.77K -6.1% 12.04M 116.3 0.45%
51 GEM Goldman Sachs A...
36.43
+1.19% 345.67K -7.55% 11.03M 32.63 0.42%
52 BN Brookfield Corp...
58.48
+1.19% 171.62K -7.72% 9.86M 31.46 0.37%
53 GOOGL Alphabet Inc.
176.59
+1.10% 45.35K -0.09% 8.58M 60.48 0.32%
54 IWP iShares Russell...
135.18
+1.35% 66.25K -0.8% 8.4M 108.4 0.32%
55 NOW ServiceNow, Inc...
1005.49
+1.70% 7.91K +10.14% 8.38M 680.74 0.32%
56 VOO Vanguard 500 In...
553.40
+0.84% 14.47K -3.95% 7.8M 233.95 0.29%
57 DHR Danaher Corpora...
200.98
+0.15% 33.71K -10.55% 7.74M 238.94 0.29%
58 TXN Texas Instrumen...
199.09
+2.10% 40.25K -8.54% 7.55M 131.25 0.28%
59 REXR Rexford Industr...
36.38
-0.66% 192.35K -15% 7.44M 21.64 0.28%
60 AON Aon plc
349.64
-0.95% 20.43K -40.73% 7.34M 236.47 0.28%
61 DIS The Walt Disney...
119.45
+1.28% 65.69K +24.28% 7.31M 107.3 0.28%
62 FTNT Fortinet, Inc.
101.82
+0.98% 76.04K +12.26% 7.18M 61.91 0.27%
63 DJP iPath Bloomberg...
35.30
+0.44% 221.48K -3.76% 7.11M 31.68 0.27%
64 XOM Exxon Mobil Cor...
112.42
+0.26% 65.54K -13.37% 7.05M 106.96 0.27%
65 LIN Linde plc
465.93
-0.01% 16.79K -9.11% 7.03M 355.44 0.26%
66 NEE NextEra Energy,...
73.71
-1.43% 96.77K -6.61% 6.94M 56.94 0.26%
67 JNJ Johnson & Johns...
155.09
-1.28% 47.05K -7.24% 6.8M 132.11 0.26%
68 PLD Prologis, Inc.
106.75
-0.49% 62.95K +7.61% 6.65M 116.18 0.25%
69 CSGP CoStar Group, I...
81.89
+0.89% 91.02K +34.31% 6.52M 74.46 0.25%
70 LH Laboratory Corp...
263.67
+0.97% 27.72K -10.65% 6.36M 203.13 0.24%
71 CSCO Cisco Systems, ...
65.41
+2.06% 106.44K -14.09% 6.3M 50.53 0.24%
72 LULU Lululemon Athle...
241.24
+0.89% 15.88K +11.83% 6.07M 332.09 0.23%
73 JPRE JPMorgan Realty...
47.96
+0.98% 128.16K +16.67% 6.06M 45.36 0.23%
74 BUR Burford Capital...
12.63
+0.44% 475.15K 0.00% 6.06M 11.49 0.23%
75 CTAS Cintas Corporat...
222.25
+0.12% 30.36K +11.97% 5.55M 116.67 0.21%
76 ADBE Adobe Inc.
401.12
+2.41% 12.45K +10.67% 5.54M 497.24 0.21%
77 V Visa Inc.
355.07
+0.63% 17.34K +0.10% 5.48M 168.85 0.21%
78 QUAL iShares MSCI US...
179.29
+0.57% 29.96K +100.00% 5.34M 178.08 0.20%
79 ULTA Ulta Beauty, In...
471.81
+2.75% 12.12K +51.53% 5.27M 404.77 0.20%
80 INTU Intuit Inc.
767.56
+1.80% 8.38K +7.83% 5.27M 495.04 0.20%
81 PAYC Paycom Software...
246.20
+0.49% 24.97K +12.11% 5.12M 203.05 0.19%
82 CVX Chevron Corpora...
146.06
+0.10% 35.24K -63.03% 5.1M 143.5 0.19%
83 KEYS Keysight Techno...
161.89
+2.34% 31.69K +13.73% 5.09M 148.67 0.19%
84 PFE Pfizer Inc.
24.39
-0.63% 189.02K -6.86% 5.01M 29.77 0.19%
85 PZA Invesco Nationa...
22.34
+0.02% 205.6K -37.63% 4.85M 23.37 0.18%
86 VEEV Veeva Systems I...
283.66
+0.39% 22.61K +13.49% 4.75M 204.67 0.18%
87 BKNG Booking Holding...
5362.86
+1.22% 955 +14.23% 4.75M 4088.94 0.18%
88 SPGI S&P Global Inc.
504.40
+0.58% 9.21K +12.79% 4.59M 351.86 0.17%
89 MSCI MSCI Inc.
546.07
+0.62% 7.49K +12.83% 4.5M 532.57 0.17%
90 ANET Arista Networks...
95.01
+2.88% 39.96K +100.00% 4.42M 110.53 0.17%
91 HD The Home Depot,...
353.06
-0.45% 11.16K -1.24% 4.34M 225.78 0.16%
92 VNQ Vanguard Real E...
89.84
+0.02% 48.58K +7.75% 4.33M 90.23 0.16%
93 AOR iShares Core Gr...
60.33
+0.48% 74.88K +3.85% 4.29M 49.82 0.16%
94 EFA iShares MSCI EA...
88.06
-1.31% 55.3K -3.88% 4.18M 66.1 0.16%
95 MELI MercadoLibre, I...
2452.77
+3.41% 2.43K +18.24% 4.13M 1997.74 0.16%
96 BRK-A Berkshire Hatha...
734690.00
+0.47% 6 0.00% 4.09M 215624.33 0.15%
97 TLF Tandy Leather F...
3.04
-0.4% 826.79K 0.00% 3.94M 3.66 0.15%
98 TCHP T. Rowe Price B...
43.49
+1.08% 91.6K -0.55% 3.86M 30.96 0.15%
99 CPRT Copart, Inc.
48.33
-0.55% 66.22K +16.44% 3.8M 53.1 0.14%
100 SCHX Schwab U.S. Lar...
23.83
+0.87% 162.25K +203.86% 3.76M 19.7 0.14%
101 AVGO Broadcom Inc.
251.71
+1.21% 15.82K -2.81% 3.67M 36.5 0.14%
102 O Realty Income C...
57.38
-0.45% 67.54K -3.76% 3.61M 71.41 0.14%
103 ZTS Zoetis Inc.
164.20
-0.08% 21.3K +10.70% 3.47M 174.18 0.13%
104 SGOV iShares 0-3 Mon...
100.54
+0.01% 33.98K +39.79% 3.41M 100.56 0.13%
105 DGRO iShares Core Di...
62.67
-0.23% 53.95K +19.71% 3.31M 56.2 0.12%
106 ASML ASML Holding N....
773.75
+1.68% 4.73K +7.65% 3.28M 786.99 0.12%
107 IDXX IDEXX Laborator...
528.44
+1.10% 7.57K +10.29% 3.13M 494.36 0.12%
108 BLK BlackRock, Inc.
981.33
+0.98% 3.03K +100.00% 3.11M 1025.11 0.12%
109 SHYD VanEck Short Hi...
22.46
-0.07% 137.46K -0.53% 3.09M 22.16 0.12%
110 EW Edwards Lifesci...
74.71
-0.59% 40.3K -1.53% 2.98M 69.83 0.11%
111 VO Vanguard Mid Ca...
273.39
+0.87% 10.78K -0.98% 2.85M 134.15 0.11%
112 BIP Brookfield Infr...
33.13
+0.52% 84.56K +1.68% 2.69M 29.84 0.10%
113 JPST JPMorgan Ultra-...
50.53
+0.02% 48.03K +277.77% 2.42M 50.4 0.09%
114 PECO Phillips Edison...
35.15
-0.85% 59.62K -6.39% 2.23M 34.1 0.08%
115 TSLA Tesla, Inc.
329.06
+1.15% 5.52K +3.59% 2.23M 164.38 0.08%
116 REGN Regeneron Pharm...
522.29
-1.31% 3.1K -0.32% 2.21M 727.41 0.08%
117 QDF FlexShares Qual...
71.78
+1.02% 30.86K 0.00% 2.18M 49.44 0.08%
118 GILD Gilead Sciences...
110.72
+0.67% 23.3K -1.27% 2.15M 78.82 0.08%
119 QQQ Invesco QQQ Tru...
533.67
+1.27% 4.14K +3.82% 2.11M 291.7 0.08%
120 RC Ready Capital C...
4.37
-0.8% 308.2K -14.22% 2.1M 11.88 0.08%
121 EFV iShares MSCI EA...
62.74
-1.75% 38.96K +2.47% 2.04M 52.28 0.08%
122 LLY Eli Lilly and C...
807.13
-1.49% 2.65K +1.07% 2.04M 293.63 0.08%
123 ORCL Oracle Corporat...
210.16
-2.35% 12.18K -0.2% 2.03M 74.29 0.08%
124 EFG iShares MSCI EA...
109.77
-0.54% 20.49K -4.69% 1.98M 94.37 0.07%
125 MUB iShares Nationa...
103.96
+0.08% 18.17K -17.55% 1.94M 106.72 0.07%
126 WMT Walmart Inc.
94.23
-0.22% 20.83K -2.95% 1.88M 43.09 0.07%
127 FWONA Formula One Gro...
87.99
+1.10% 22.37K -22.02% 1.88M 56.54 0.07%
128 EEM iShares MSCI Em...
47.22
+0.22% 43.62K -9.07% 1.82M 38.48 0.07%
129 JMST JPMorgan Ultra-...
50.82
+0.01% 35.27K -9.55% 1.79M 50.86 0.07%
130 SMOT VanEck Mornings...
33.93
+1.53% 50.95K +4.96% 1.76M 30.02 0.07%
131 BE Bloom Energy Co...
22.90
+4.33% 78.37K -6.88% 1.74M 9.13 0.07%
132 BIIB Biogen Inc.
131.07
+0.32% 11.35K +32.74% 1.74M 183.75 0.07%
133 IQLT iShares MSCI In...
42.72
-1.16% 46.68K +100.00% 1.73M 37.12 0.07%
134 IVW iShares S&P 500...
106.17
+1.01% 16.99K +2.10% 1.72M 74.13 0.06%
135 BTI British America...
49.01
+0.43% 45.62K +19.54% 1.66M 35.72 0.06%
136 PEP PepsiCo, Inc.
131.29
+0.34% 10.83K -2.7% 1.65M 122.57 0.06%
137 SBUX Starbucks Corpo...
93.39
+0.14% 17.89K +0.85% 1.63M 72.46 0.06%
138 PG The Procter & G...
160.70
+0.26% 9.61K -4.9% 1.61M 118.85 0.06%
139 ABBV AbbVie Inc.
190.70
-0.2% 8.91K +0.15% 1.58M 110.15 0.06%
140 VTI Vanguard Total ...
296.15
+0.88% 5.4K -14.02% 1.56M 209.13 0.06%
141 MOTI VanEck Mornings...
34.38
+0.23% 50.04K -0.92% 1.52M 30.61 0.06%
142 LRCX Lam Research Co...
93.40
+4.33% 20.02K +100.00% 1.45M 72.23 0.05%
143 TJX The TJX Compani...
124.16
+0.20% 11.94K -10.04% 1.44M 63.65 0.05%
144 LRGF iShares U.S. Eq...
62.08
+0.61% 23.73K 0.00% 1.43M 33.44 0.05%
145 DD DuPont de Nemou...
67.88
+1.51% 18.34K -2.32% 1.4M 73.65 0.05%
146 JYNT The Joint Corp.
12.25
+6.61% 130.46K -22.44% 1.39M 9.67 0.05%
147 IWS iShares Russell...
129.32
+0.51% 10.37K -1.66% 1.34M 116.19 0.05%
148 IWO iShares Russell...
278.10
+1.14% 4.58K +0.64% 1.32M 238.42 0.05%
149 IJH iShares Core S&...
60.66
+0.67% 20.63K +1.21% 1.29M 48.26 0.05%
150 SUSA iShares MSCI US...
123.51
+0.73% 10.54K +11.98% 1.28M 93.93 0.05%