Direct Line Insurance Group plc provides general insurance products and services in the United Kingdom.

The company operates through Motor, Home, Rescue and Other Personal Lines, and Commercial segments.

It offers motor, home, rescue, travel, creditor, and pet insurance products, as well as insurance for mid-to-high-net worth customers; and commercial insurance for small and medium-sized enterprises.

The company also provides management, motor vehicle repair, insurance intermediary, support and operational, legal, and breakdown recovery services.

It sells its insurance products directly through price comparison Websites and phone, as well as through partners and brokers under the Direct Line, Churchill, Green Flag, Direct Line for Business, DLG Partnerships, NIG, Privilege, DLG Legal Services, Darwin, and DLG Auto Services brands.

The company was formerly known as RBS Insurance Group Limited and changed its name to Direct Line Insurance Group plc in February 2012.

Direct Line Insurance Group plc was founded in 1985 and is based in Bromley, the United Kingdom.