Price Alert

Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD

3.94

-0.10 (-2.48%)

At close: Oct 03, 2025, 3:59 PM

3.93

-0.25%

Pre-market: Oct 06, 2025, 07:30 AM EDT

Baozun Statistics

Share Statistics

Baozun has 57.78M shares outstanding. The number of shares has increased by 189.75% in one year.

Shares Outstanding	57.78M
Shares Change (YoY)	189.75%
Shares Change (QoQ)	-2.18%
Owned by Institutions (%)	5.06%
Shares Floating	52.48M
Failed to Deliver (FTD) Shares	1,412
FTD / Avg. Volume	0.34%

Short Selling Information

The latest short interest is 993.78K, so 1.72% of the outstanding shares have been sold short.

Short Interest	993.78K
Short % of Shares Out	1.72%
Short % of Float	2.29%
Short Ratio (days to cover)	1

Valuation Ratios

The PE ratio is -6.41 and the forward PE ratio is 1.83. Baozun's PEG ratio is 0.19.

PE Ratio	-6.41
Forward PE	1.83
PS Ratio	0.13
Forward PS	0
PB Ratio	0.3
P/FCF Ratio	-11.1
PEG Ratio	0.19

Financial Ratio History

Enterprise Valuation

Currently the Enterprise Value (EV) is not available for Baozun.

EV / Sales	n/a
EV / EBITDA	n/a
EV / EBIT	n/a
EV / FCF	n/a

Financial Position

The company has a current ratio of 1.93, with a Debt / Equity ratio of 0.64.

Current Ratio	1.93
Quick Ratio	1.63
Debt / Equity	0.64
Debt / EBITDA	13.22
Debt / FCF	-23.58
Interest Coverage	-2.95

Financial Efficiency

Return on Equity is n/a and Return on Invested Capital is n/a.

Return on Equity	n/a
Return on Assets	n/a
Return on Invested Capital	n/a
Revenue Per Employee	$1.23M
Profits Per Employee	$-24.21K
Employee Count	7,650
Asset Turnover	0.92
Inventory Turnover	4.42

Taxes

Income Tax	20.74M
Effective Tax Rate	-17.63%

Stock Price Statistics

The stock price has increased by -6.64% in the last 52 weeks. The beta is 0.27, so Baozun's price volatility has been higher than the market average.

Beta	0.27
52-Week Price Change	-6.64%
50-Day Moving Average	3.45
200-Day Moving Average	3.08
Relative Strength Index (RSI)	50.37
Average Volume (20 Days)	415,863

Income Statement

In the last 12 months, Baozun had revenue of 9.42B and earned -185.2M in profits. Earnings per share was -3.09.

Revenue	9.42B
Gross Profit	4.49B
Operating Income	-114.83M
Net Income	-185.2M
EBITDA	190.85M
EBIT	-54M
Earnings Per Share (EPS)	-3.09

Full Income Statement

Balance Sheet

The company has 1.29B in cash and 2.52B in debt, giving a net cash position of -1.23B.

Cash & Cash Equivalents	1.29B
Total Debt	2.52B
Net Cash	-1.23B
Retained Earnings	-691.78M
Total Assets	9.62B
Working Capital	3.26B

Full Balance Sheet

Cash Flow

In the last 12 months, operating cash flow was 101.28M and capital expenditures -208.27M, giving a free cash flow of -106.99M.

Operating Cash Flow	101.28M
Capital Expenditures	-208.27M
Free Cash Flow	-106.99M
FCF Per Share	-1.79

Full Cash Flow Statement

Margins

Gross margin is 47.62%, with operating and profit margins of -1.22% and -1.97%.

Gross Margin	47.62%
Operating Margin	-1.22%
Pretax Margin	-1.25%
Profit Margin	-1.97%
EBITDA Margin	2.03%
EBIT Margin	-1.22%
FCF Margin	-1.14%

Dividends & Yields

BZUN does not appear to pay any dividends at this time.

Dividend Per Share	n/a
Dividend Yield	n/a
Dividend Growth (YoY)	n/a
Payout Ratio	n/a
Earnings Yield	n/a
FCF Yield	n/a

Dividend Details

Analyst Forecast

The average price target for BZUN is $4.2, which is 6.6% higher than the current price. The consensus rating is "Strong Buy".

Price Target	$4.2
Price Target Difference	6.6%
Analyst Consensus	Strong Buy
Analyst Count	1

Stock Forecasts

Fair Value

There are several formulas that can be used to estimate the intrinsic value of a stock.

Lynch Fair Value	n/a
Lynch Upside	n/a
Graham Number	n/a
Graham Upside	n/a

Scores

Altman Z-Score	1.31
Piotroski F-Score	4